Privacy Policy

1. Scope

This Privacy Policy describes how Etienne De Rocher (“Etienne De Rocher,” “we,” “our,” or “us”) collects, uses, discloses, and safeguards personal information when you visit etiennederocher.com, contact our support team, or make a purchase. It applies to all visitors, customers, and users of our site and services.

2. Information We Collect

We collect information in the following ways:

2.1 Information You Provide

• Account and order details: name, billing/shipping address, email, phone number, order contents.
• Payment details: we receive payment confirmations from our payment processors; full card data is processed by those processors and not stored by us.
• Communications: messages sent to support, reviews, survey responses.
• Preferences: size, fit, wishlist items, alerts.

2.2 Information Collected Automatically

• Device and usage data: IP address, device type, browser, operating system, referring pages, pages visited, time on page, and approximate location (city/region).
• Cookies and similar technologies: pixels, tags, local storage used for essential site functions, analytics, and personalized marketing (see Cookies & Tracking).

2.3 Information from Third Parties

• Payment and fraud prevention partners: to verify transactions and prevent abuse.
• Shipping and logistics providers: to deliver your order and provide tracking.
• Advertising and analytics partners: to measure performance and personalize offers where permitted by law and your choices.

3. How We Use Your Information

• Process and fulfill orders, including shipping and returns.
• Provide customer support and respond to inquiries.
• Improve site performance, product curation, and user experience.
• Authenticate inventory and prevent fraud and abuse.
• Send service and transactional messages (order confirmations, shipping updates).
• Send marketing communications with your consent or as allowed by law; you can opt out anytime.
• Comply with legal obligations and enforce our terms.

4. Legal Bases (EEA/UK)

If you are in the EEA or UK, we process personal data on these bases:

• Contractual necessity (e.g., to fulfill your purchase).
• Legitimate interests (e.g., site security, analytics, product improvement) balanced against your rights.
• Consent (e.g., non-essential cookies, marketing).
• Legal obligation (e.g., tax and accounting requirements).

5. Cookies & Tracking

We use cookies, pixels, and similar technologies for:

• Essential functionality: cart, checkout, authentication, security.
• Analytics: to understand traffic and improve performance.
• Marketing: to personalize content and measure ads.

You can manage preferences any time:

We honor Global Privacy Control (GPC) signals where required by law. If your browser sends a GPC signal, we will treat it as an opt-out of sale/share and disable analytics/marketing cookies by default.

6. How We Share Information

We do not sell personal information in the conventional sense. We may share information with:

• Service providers that process data on our behalf (payments, hosting, analytics, shipping, communications).
• Advertising partners for interest-based advertising where permitted by your consent/choices.
• Fraud prevention and security partners.
• Legal and compliance recipients when required by law or to protect our rights.
• Business transfers (e.g., merger, acquisition) subject to this Policy.

7. Data Retention

We keep personal information only as long as necessary for the purposes described in this Policy, including to meet legal, tax, and accounting requirements. Retention periods vary by data type and purpose. We also preserve records to honor opt-out choices.

8. Security

We implement administrative, technical, and physical safeguards appropriate to the sensitivity of the information we handle. No method of transmission or storage is 100% secure; please use unique, strong passwords and protect your account credentials.

9. Your Rights & Choices

9.1 Marketing

• Email: use the unsubscribe link in our messages or contact us.
• SMS (if offered): reply STOP to opt out.

9.2 Privacy Rights (depending on your location)

• Access/Portability: request a copy of your data.
• Correction: request we fix inaccurate data.
• Deletion: request we delete certain data.
• Restriction/Objection (EEA/UK): object to or request restriction of certain processing.
• Opt-out of sale/share and targeted advertising (e.g., California/Colorado/Virginia): manage via Cookie Preferences or use the link below.

Submit a request: Submit Privacy Request or email [email protected].

We will verify your request using information associated with your account or order. Authorized agents may submit requests where permitted by law with proof of authorization.

Do Not Sell or Share My Personal Information

10. International Transfers

We operate in the United States and may transfer personal information to countries that may have different data protection laws than your country. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) for cross-border transfers.

11. Children’s Privacy

Our site is not directed to children under 13 (or under 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us to request deletion.

12. Third-Party Links

Our website may include links to third-party sites and services. Their privacy practices are governed by their own policies. We encourage you to review them before submitting personal information.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices, technologies, or legal requirements. We will post the updated version and revise the effective date above. Material changes will be communicated as appropriate.

14. Contact Us